InBetween lends more publishing power to Riversand’s proven PIM/MDM

Smooth publication processes thanks to full Integration of InBetween Server in Riversand MDMCenter.

Stuttgart, Germany/Houston, TX – 12 April 2016 – Riversand and InBetween announce a new seamless integration of their technologies, the Riversand Product Information System (PIM) and Master Data Management (MDM) solutions and the InBetween Dynamic Publishing software for the fully or semi-automated generation of marketing and sales material.

With the new interface providing a link from Riversand’s MDMCenter to InBetween’s Dynamic Publishing Solution, users can now very easily create any kind of publication in their familiar working environment.

The integration makes it possible to select any number of products for a specific publication directly in the Riversand MDM Center. Additionally, the output configuration in the MDM Center can be used to determine precisely which content or product should be displayed in a brochure, catalogue, data sheet or any other type of printable marketing and sales material. Subsequently, the data is automatically transferred to the InBetween Dynamic Publishing server. The desired output format – whether PDF, InDesign, QuarkXpress, Powerpoint, Word format or HTML – can be selected by choosing from a drop down menu. The InBetween server will then generate in the background and hand the final documents back to the Riversand MDMCenter where they are available for download by the user. Thus a publication will always automatically be generated with the most up-to-data-data.

“The new interface and joint showcase is a big step forward in the cooperation between InBetween and Riversand” comments Alexander Dressler, CEO of InBetween. “Coupling the two systems clearly increases the benefit for all users. They are now able to manage their master data and make it available for all channels including print in a consistent and appealing layout in one single and straightforward operating process.”

While Riversand has been recognized by Gartner as a Leader in the industry for several consecutive years due to the company’s outstanding ‘completeness of vision’ and ‘ability to execute’ with regard to its PIM and MDM solutions, InBetween has been synonymous with Dynamic Publishing solution for almost twenty years and offers the most diverse solution, ranging from semi-automated ad hoc publications to highly and fully automated catalogues, data sheets and price lists in a myriad of different output formats.

About InBetween

For almost two decades, InBetween has been a synonym for high performance database and dynamic publishing. With each improved version, InBetween sets new standards in the automated production of catalogs, brochures, data sheets and any kind of marketing and sales publications. From ad-hoc and creative publications with a low degree of automation such as adverts or posters to the fully automated production of price lists, customer-specific catalogs and datasheets that are generated server-sided – InBetween can support any publication process in your organization. For further information about InBetween please go to

About Riversand Technologies

Riversand Technologies, Inc. is a worldwide provider of Product Information Management (PIM), Master Data Management (MDM) and data quality solutions. Customers include VF Corporation, Burlington Stores, Beiersdorf, Liebherr, Saint-Gobain, Schneider Electric, ESAB, Teva Pharmaceuticals, ConocoPhillips and ExxonMobil. Riversand’s PIM and MDM solutions allow clients to manage accurate, timely and up-to-date information through their supply chains, providing accelerated time-to-market, vendor data on-boarding, product assortment growth and an enhanced cross-channel customer experience. For more information, visit and follow @RiversandMDM on Twitter.

Press contact:
InBetween Deutschland GmbH
Renate Ramerseder
Friedrichstraße 39, 70174 Stuttgart, Deutschland
Telefon: 0711 / 722 332-0

Riversand Technologies Inc.
Shamanth Shankar
2929 Briarpark Drive, Ste 200 Houston, TX 77042
Tel. +1 (713) 934-8899

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