This year’s InBetween customer days took place on September 29 and 30. Just like in previous years many interesting presentations, new and exciting customer projects and the latest trends and developments were on the agenda. On September 30th InBetween customers as well as database publishing experts and partners got together in the Hotel Le Méridien, Stuttgart, to report on and discuss latest developments and exciting projects. The Austrian chain producer pewag does not only benefit in terms of efficiency from changing the catalogue production for the international markets from manual to automated. Additionally, our PIM partner Riversand Technologies explained which requirements regarding pewag’s data management had to be met for the desired chain reaction. Catalogues in 20 languages and 60 Variations are a must for SLV, manufacturer of indoor and outdoor lights, as well – now however up to 80 % automated. Hettich’s passion – Technology for furniture – is also perfectly supported by our automated catalogue production. Knuth Werkzeugmaschinen GmbH achieved a significant increase in efficiency for the production of its ‘new Knuth class’, the company’s standard catalogue. Furthermore, our partner Adobe gave a presentation on the topic of “What is new in InDesign”, Brickfox provided an insight into the complex mechanisms of e-commerce as a supplement to print: how market places work and all the things we need to consider while trading online. To finish off the program, InBetween presented all the latest developments of InBetween Dynamic Publishing Software.