The name COMPO stands for luscious and healthy flowers and plants. With a product range including potting soils, special fertilizers and plant protection as well as pesticides the company is one of the leading venders world-wide in this market segment. The company’s products are distributed through seventeen international branch offices in more than 100 countries. By closly following up on the latest trends and consumer needs COMPO has been able to develop a strong and successful brand.
Until recently, COMPO has commissioned an external agency with the creation of all print publications in InDesign. After introducing the InBetween Dynamic Publishing solution the company’s own marketing people will in future be able to automatically generate German price lists and retailer catalogues in an efficient and cost effective manner. In addition, the agency also has access to the InBetween system permitting them to make the last finishing touches.
Plans for the future envisage the automated creation of further language and country variants and to gradually further increase the degree of automation.